jesspotterlife@gmail.com
I am a designer based in Chicago, IL. My experience spans website design, brand activations, user research, and illustration. Previous clients include CarMax, The Pudding, Wells Fargo, Capital One, Coterie, Kate Bollinger, and Liza Pittard Studios. Detailed case studies and my CV are available upon request.
Additional interests and acivities include tattooing and baking cake, mostly for fun but sometimes for money, and hosting Daily Courtship on 97.3 FM Richmond. You can learn more about these here, on my *other* site.
SELECTED WORK
BRAND DESIGN AND STRATEGY FOR THE PUDDING
The Pudding is a digital publication that specializes in research-driven journalism, telling stories through impactful data visualization. Their new brand design includes strategy, art direction, a componentized design system, and presentation templates.
This project was done in collaboration with Each Other, a product and brand design studio.
ILLUSTRATIONS FOR LIZA PITTARD STUDIOS
Illustration and asset creation for Stone and Cup, two scents developed by Richmond-based perfumer, Liza Pittard. Lettering by Ren Schwarz.
“RUNNING” ALBUM ARTWORK FOR KATE BOLLINGER
Cover artwork for the single “Running” by Kate Bollinger, used to create a dynamic lyric video. Listen here
APPRAISAL EXPERIENCE MATERIALS FOR CARMAX
A modernization of the omnichannel appraisal experience for customers and associates. This effort included a redesign of the printed material presented to all CarMax appraisal customers as well as associate-facing product development, informed by several rounds of remote and in-store user testing.
CHECKOUT FLOW FOR SHIFT TECHNOLOGIES
An overhaul of the Order Tracking experience favoring transparency and progressive disclosure, informed by multiple rounds of user testing conducted by me.
LOGO DESIGN FOR EACH OTHER
Each Other is a Richmond-based brand and product development studio. Their new logo is inspired by the studio tagline, “The key to Each Other”, referencing a focus on community, collaboration, and care.
“KINDLING” EXHIBITION PROMOTIONAL MATERIALS FOR OURS
Poster and social asset design for Kindling, a fire-themed exhibition curated by Monica Kinsey and hosted at Ours in Richmond, Virginia.
“NOTHING BUT FLOWERS” EXHIBITION PROMOTIONAL MATERIALS FOR OURS
Poster and social asset design for Nothing but Flowers, a floral-themed exhibition curated by Monica Kinsey and hosted at Ours in Richmond, Virginia.
“ALL THE THINGS” ALBUM ARTWORK FOR EMILY YACINA
Album artwork and lyrics insert for Emily Yacina’s “All the Things: A Decade of Songs”, released on vinyl. Listen here
Photography by Corrinne James
FLYER DESIGN
Various flyer and invitation designs for film screenings, markets, etc.
PERMACULTURE COURSE LEAFLET FOR TERRA DI LUCE
Marketing leaflet and social thumbnails for Terra di Luce’s Permaculture sessions, taking place in Abruzzo in June 2026. Learn more here.